What are wide angle lenses?

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What are wide angle lenses?

A wide angle lens gives you a larger view of the foreground.  This is because the focal length of a wide angle lens is shorter than a focal length of a normal lens. Wide angle lens also influences the perspective of the shot. It depends completely on the location relative to the subject.

Let’s presume you are composing the shot of a pup, you are focusing on the pup which is in the foreground, right?  Now the background turns blurry, when you use wide angle lens.  The distance is compressed. See this example here.

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Actually this is a post that I wrote when I came across a project on one of  the freelance sites, that I thought was challenging.  It was  challenging for two reasons.  One, I had to write about a technical aspect – a wide angle lens and two, in one hundred words.  Though I love photography it is limited to just admiring a good picture.  I wrote this post to let know the potential client that I am capable of handling these kind of projects too.  They involve research and I believe the client deserves the best effort.

Product Description – Jewellery

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Beautiful Diamond Engagement Ring

Look into her eyes, hold her elegant finger and slide on this exquisitely crafted diamond ring. A beautiful diamond engagement ring that is sure to draw all the best wishes in the world to your most loved one.  Discreetly opulent, this diamond engagement ring displays the diamond’s unique cut, performed by fingers of a master craftsman.  Ensconced in a ethereal setting, the set of prongs that hold the diamond form an intricate  design.  The unique cut of this beautiful diamond is accentuated by a single row of glittering sidestones on the 18K gold band. You will be appreciated for your excellent taste in choosing this Diamond Engagement Ring! Oh, how she deserves it!

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Increase Your oDesk Rating 5/5

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I came across Mike Stratton on oDesk way back in 2009.  He had then posted a project Increase Your ODesk Rating 5/5 –  Fictional Story of Encouragement. The intriguing project title  drew me to it.  Leave alone the ranking and the money, Mike was talking about, it was for a noble cause.  Besides it would help me assess my creative skills.  Mike should like it enough to publish it on his site.

I did not submit my bid immediately.  I had to make sure that I had something to write about in Mike’s own words , “a personal story of encouragement/ empowerment”.  I had to write a fictional story in about 500 words.

When I woke up the next morning, I had the story outline.  When I sat before my keyboard it took me something like sixty minutes to complete it. You can read the story here.

Thank you Mike, for giving me that break.

Please, leave your comment here to let me know what you think about Mike, his initiative and my story.

Thank you.

3 Tips to bid on Guru’s Best Projects and become a Winning Guru

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This is about a feature  “Add to Watch List” on Guru.com, where you go to pick your freelance projects.

You are busy.  You are busy with your content.  You are that busy you don’t even have time to log into your Guru account and check out those projects. And that is pretty bad news. You are busy now. But what about tomorrow, when your current assignment ends?   You will have to find a new project, bid on it and win it to keep you occupied.  It could take an other three days to three weeks and may be beyond.

Don’t despair.  Not all is lost.  Guru has a nifty feature.  “Add to Watch List”Log into your Guru account.  Click on the “Get Work” tab.  Set your search filters of your choice and now you have a list of all those projects that are open.  Neatly tabulated under various headings and they include Employer Statistics too.  IMHO, this is the most important column.  It informs you a great deal about this client.  (Read Employer = Potential Client = Client.)  It informs you if this potential client had paid her bills.  The number of projects she had posted and the kind of rating the providers gave them.

1 – The FIVE STAR rated client is the best.  That means none of our clan had any issues with this client.

2 – How much did this client pay?  A couple of thousands.  Oh.. I like this client more.  She’s been around for some time.  She knows how the system works.   She deserves your complete professional attention.  One you would like to retain for ever and be in her black book.

3 – Does she pay all her bills?  She does. Fantastic.  You ought not miss her projects.

What do you do now?  You are busy with your current project and yet do not want to leave this excellent potential client.

That’s where your Guru’s feature “Add to Watch List” comes in.  You just click on that tab “Add Watch List” and it goes into your “Add Watch List”.

Now you can go to your My Account and there under your “Manage Your Proposals”, reach your  “Watch List”.  Click on it, to go to your “Watch List”.Filter your watch list projectsYou can also set your filters from the drop-down list that provides you four options.  The first one is “Newly Listed”, then “Ending First”, the third is “Project Budget – Highest first” and the fourth is the “lowest first”.  Set your filters here and Guru will deliver all your watch-list projects  neatly tabulated.

At one glance you can now check out the best of the projects, the best paymaster, saving you plenty of time.Guru Add to Watchlist OptionsThere are also other filters that hide all those projects you have applied for, projects that viewed, those that need on-site work and vendors only projects.

Keep working on your projects, make some time go to your “Watch List” and present your bids.  That way you can keep both your hands busy all the time.  What you say?  🙂

3 Simple Tips To Win Paying Jobs on oDESK

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As a professional freelance writer who is interested in building an online freelance writing career, there were times when I used to quite often visit oDesk.  The frequent visits were to check for openings and apply for almost all the potential jobs.  And then I used to get messages like this:

“Hello Anil,

You have not been selected for the job opening ‘ Ghost Writer‘.
* Reason candidacy was ended: Job Opening Expired“
from oDesk.(Emphasis mine).The undeniable underlining hope was that it would take me closer to a successful freelance writing career.  I was yet to learn the tricks of the freelancing trade.  I did not know then that I was wasting my time and effort applying for some of those ‘freelance content writing openings’ that were very clearly saying ‘DO NOT APPLY’.  Surprised?  Don’t be.

The signs were all there.  The thing was I did not know how to read all those signs then.  I do not claim to be any wiser now.  But then I think I am better off from where I began working on oDesk, having spent more than 50 productive oDesk hours (you can check my oDesk history) and made some pretty decent money with freelance writing.  It included, website content writing, product descriptions (more about it in future), press release news, ghost writing for employment related blogs, some Internet research apart from other jobs.

Those little known ways that helped me, didn’t they?  So I would like to share them with you so you too can save some time.  You can invest that time in improving your chances of quickly finding ‘paying jobs’ and make some more money.

The First Tip
I subscribed to “Job alerts” a feature that you will find under your ‘My Profile” tab.  Half the clutter is out.

I get my job alerts into my inbox.  The jobs of my choice walk into my ‘inbox’.The Second Tip
When I visit the job posting on oDesk, the first thing even before I read the job posting is, check to see if the ‘buyer‘ is ‘oDesk Verified” for ‘Payment’

If the buyer is not ‘verified’ then you need to think twice before applying.  Is this buyer really serious about the job?  IMHO, I do not think this buyer is either professional or serious.  Out goes this from the list.The Third Tip
I check the ‘Buyer Facts’.  If this buyer became a member and posted this job the same day, this buyer too is ‘out‘.

The reason?  Well, I think this buyer doesn’t need my attention because, this buyer is not willing to tell me how she is going to pay me and when she is going to pay me, if at all she is going to pay me.So, there you have a buyer, who is not “oDesk payment verified” and the ‘oDesk Buyer Facts’ has nothing to tell you, so what would you do?

You love the gig and want to ‘do’ it.  Go ahead.  Be my guest. You can always give this gig a try and may be you will be introducing a great buyer to all of us here at oDesk.

Bonus:
The bonus is you can avoid all those “Candidacy Ended“, “project was canceled“, “Project expired” messages and unnecessary disappointments that keep crawling into your in box.
* With thanks to Brian Clark, the Copyblogger.

How to drum up your business?

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Jose Feliciano, store – owner of Five Star Pets,a pet food store of Miles Town says that during a recession advertisement dollars are hard to come by. A small business owner, Jose feels that every dollars needs to be conserved to offer the best range to the thrifty customer that drops in.  Anne, a single mother and a part time sales person says sales at their store had begun to perk up ever since her employer, Jane had begun to advertise in the local news paper.

“It is always better to be seen at the convention, than the flea market”, says Liz, a gift and souvenir stores owner.  Incidentally Liz imports novelty and gift items from China.  Liz is on the road most of the time and conventions are the places where she feels she is able to drum up more business and get  to add new ones to her rolodex and eventually to her shipping list.

Conventions add value

Conventions are better organized and it is much easier to set up the show and it takes much less time to get the word out to potential customers.  It brings in a touch of professionalism to the business – especially to the one-man-army-bands. It helps to get to know the different market conditions.  The reps are there who bring in their new lines. Networking with the other players is easy.

Do conventions cost more?

Though at the end of the day, booth rentals and advertising costs, flyers, bill boards add up to  overheads, there is also the cost of the give-aways to count.  The get- to-know-dinners do add value to the relationship though it adds up to the costs.  But then they are all evened out by the business one does.  Out of towners obviously need to factor in their motel rents and parking charges.  Some of the convention centers charge additional fees for power and phone lines but then according to Peter Brown, a small business coach, “every dollar spent here is worth it.  You get a place, you get your buyer and he’s got the money.  You get to know the right guy who calls the the shots.  So it is that much easier and quicker to close the deal.  Everything under one roof and that includes your press-bureau too. I always advise my sellers to plan their presence.  That way they can keep their own expenses down”.

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What is a press release?

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SAN FRANCISCO - MAY 15: A woman holds a copy ...
What is a press release?

A press release is an official statement or an account of a news story that is specially prepared and issued to news media. News media includes print media like news papers and periodicals and electronic media like TV and Radio.

In some parts of the world the Press Release is also known as News Release, Social Media Release or a Press Statement. They are mostly used by Public Relations Offices. A press release is either emailed, faxed, sent by courier or delivered by hand.

A press release while informing the reporters of the news, encourages the media person to write an article.

When is a press release useful ?

A press release is useful when an event is developed into an article.

Let us presume a manufacturing company has a new product to offer. An attractive press release would encourage the press to report it.  While a new induction into the board of directors is informed to the public through a press release, the individual also may have press release informing of his or her new status.  A budding singer has opportunity and she is cutting / burning a disc. She releases a press release informing of her career launch.

A new film is being launched. There is a press release giving the relevant details of the casting and the technical crew and such. A famous couple have a baby. A press release announces it.  There is an accident on the high way. The authorities release a press statement. There is an imminent weather catastrophe. The weather bureau or the concerned department releases a press release.  Some one important is ailing and is undergoing treatment. The hospital authorities release a press bulletin periodically. The VIP passes away after  a prolonged illness. There is a press release.  Your car manufacturer has opened a new service point near your home. They release a press release. All these occasions use a press release.
What are the benefits of a press release?

Recognition: While Joe Bill joins ABC as it’s Global Sales Head may not get the attention of the media an opportunity to interview Joe Bill on Prospects of Global Sales during recession would definitely help the media remember his name.

Web Site Popularity: A press release on your site about current trends encourages media to visit your site and quote you. More publicity.

Become Expert: Joe Bill keeps sending them the press release and they remember his name. There is new trend in business and Joe Bill can always share his opinion and in the process leverage his presence to become the expert on the issue.

Cost Effective: It is much easier for you to release the same copy to many. You need not individualize the content of the press release.

Now that we know what a Press Release is let us move to the next step.

What are the components of a press release?

The components of a great press release are:

Headline — Is the heading of the press release. Generally the font, type and the size is different from the rest of the content of the press release. While attracting the attention of the media person it should also ideally summarize the news content.

Dateline — This contains the date of the release and the name of the city where it is being released.

Introduction — This paragraph addresses the five Ws and the H. They are:

* Who? Who are going to be involved or was involved?

* What? What actually is going to happen or happened (what’s the story)?

* When? When is going to happen or did happen?

* Where? Where did it take place or where is it likely to happen?

* Why and

* How?

Body — The body of the press release elaborates with explanation giving vital data if any with relevant back ground and any other information that may be relevant to the content.

Boilerplate — This small paragraph throws light on the back ground information of the issuing company / organization or individual.. In other words it mentions “about” the company.
Close — It is convention in North America to indicate the close of News Release with the symbol “-30-“.
The “###” symbol also indicates the same. In other parts of the world “ends” at the end of the text indicates the the news is complete.

Contact Information: – The complete address of the Public Relations Office or the Media agent or the sender is given here. This would help the media contact for further information. The complete address is includes phone numbers email ids etc.,

Do‘s:

Always make sure that the press release is addressed to an appropriate person. A bland press release may not bring in the expected results when it is not individually addressed to either a person or the publication or the company.                                                                                                                         * 826 words

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What are Green Jobs?

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Doesburger windmill, Ede, The Netherlands.Image via Wikipedia
Green jobs are jobs that are associated with initiatives and or activities that either directly or indirectly reduce the harm caused to the natural environment around us. These jobs are naturally with companies that are conscious of their social responsiveness.

There are also different types of Green Jobs. Let us for the sake of clarity divide them into two.

1 – This type of Green Job involves discharging duties and help reduce the harmful impact on the surrounding environment. In this job, one need not necessarily be in an eco-friendly industry.

2 – In this second type of Green Job, it involves a certain responsibility with a company or an institution that works towards reducing the harmful impact on the natural environment.

While in the first one, the individual discharges a certain duty that impacts and possibly reduces the harm caused to the environment, in the second instance it is an enterprise whose aim is to contain and possibly diminish environmental pollution or harm caused to it. In other words these entities improve the quality of the surrounding natural environment.

For example if you are looking at a company that is into harnessing wind turbine technology, we can say that this is an enterprise that is working towards reducing the dependence on fossil fuels and hence is green and eco-friendly. Therefore one who is pursuing this career is said to be in a Green Job.

For example, let us look at a person who earns his bread, repairing bicycles. This individual is helping us bring down our dependence on fossil fuels that drive our vehicles and therefore is contributing to keeping the environment around clean and sustainable. While this individual may be pursuing this job with the complete knowledge that it is a Green Job chances are until this moment even you may have not thought on those lines, that is, this is a Green Job!

So we can term any career that involves an eco-friendly technology and contributes to reducing carbon foot print on environment is a green job.

So if you are looking for a change look at a green job, in a green industry that is promising a bright and green future.

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Ideal dress for your baby

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“Children are a handful sometimes, A heart full all the time…”

During the first few weeks the baby‘s skin is soft and tender and is growing. It is rich with the hormones from it’s parents. This may cause some rashes which disappear after some time. These rashes do not cause any harm to the child. However it is advisable to have the opinion of the the gynecologist that delivered the baby or a pediatrician that is attending the baby.

Any cloth made of natural fiber is best. However cotton tops the list. Soft colors are ideal. Strong colors retain heat. So are best avoided.

Babies grow fast. The dress you choose for the baby should be a size large than her. It is ideal that you choose clothes that are easy to change. The neck opening should be large enough to help remove it over the head without any discomfort to the baby. It is better that the dress does not have any buttons for they can come off and cause unnecessary concern.

Baby’s fingers may get caught in the lace which adorn the dress. So it is best to avoid clothes with lace work. Though a lot of fancy dresses are available in the market they are best left alone. The stitching on the cloth should be soft.

Baby’s dress needs to be changed quite often. So make sure there are plenty of them available. Use a disinfectant while washing the baby’s clothes. Some disinfectants may irritate the baby. Look for those signs. Baby crying soon after dress change could be a reason. Dress that you choose for the baby need not require pressing. As long as the baby is comfortable with the dress you need not unnecessarily worry about it.

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