How to drum up your business?

Jose Feliciano, store – owner of Five Star Pets,a pet food store of Miles Town says that during a recession advertisement dollars are hard to come by. A small business owner, Jose feels that every dollars needs to be conserved to offer the best range to the thrifty customer that drops in.  Anne, a single mother and a part time sales person says sales at their store had begun to perk up ever since her employer, Jane had begun to advertise in the local news paper.

“It is always better to be seen at the convention, than the flea market”, says Liz, a gift and souvenir stores owner.  Incidentally Liz imports novelty and gift items from China.  Liz is on the road most of the time and conventions are the places where she feels she is able to drum up more business and get  to add new ones to her rolodex and eventually to her shipping list.

Conventions add value

Conventions are better organized and it is much easier to set up the show and it takes much less time to get the word out to potential customers.  It brings in a touch of professionalism to the business – especially to the one-man-army-bands. It helps to get to know the different market conditions.  The reps are there who bring in their new lines. Networking with the other players is easy.

Do conventions cost more?

Though at the end of the day, booth rentals and advertising costs, flyers, bill boards add up to  overheads, there is also the cost of the give-aways to count.  The get- to-know-dinners do add value to the relationship though it adds up to the costs.  But then they are all evened out by the business one does.  Out of towners obviously need to factor in their motel rents and parking charges.  Some of the convention centers charge additional fees for power and phone lines but then according to Peter Brown, a small business coach, “every dollar spent here is worth it.  You get a place, you get your buyer and he’s got the money.  You get to know the right guy who calls the the shots.  So it is that much easier and quicker to close the deal.  Everything under one roof and that includes your press-bureau too. I always advise my sellers to plan their presence.  That way they can keep their own expenses down”.

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Ideal dress for your baby

“Children are a handful sometimes, A heart full all the time…”

During the first few weeks the baby‘s skin is soft and tender and is growing. It is rich with the hormones from it’s parents. This may cause some rashes which disappear after some time. These rashes do not cause any harm to the child. However it is advisable to have the opinion of the the gynecologist that delivered the baby or a pediatrician that is attending the baby.

Any cloth made of natural fiber is best. However cotton tops the list. Soft colors are ideal. Strong colors retain heat. So are best avoided.

Babies grow fast. The dress you choose for the baby should be a size large than her. It is ideal that you choose clothes that are easy to change. The neck opening should be large enough to help remove it over the head without any discomfort to the baby. It is better that the dress does not have any buttons for they can come off and cause unnecessary concern.

Baby’s fingers may get caught in the lace which adorn the dress. So it is best to avoid clothes with lace work. Though a lot of fancy dresses are available in the market they are best left alone. The stitching on the cloth should be soft.

Baby’s dress needs to be changed quite often. So make sure there are plenty of them available. Use a disinfectant while washing the baby’s clothes. Some disinfectants may irritate the baby. Look for those signs. Baby crying soon after dress change could be a reason. Dress that you choose for the baby need not require pressing. As long as the baby is comfortable with the dress you need not unnecessarily worry about it.

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